COMPLETE COMMERCIAL DEVELOPMENT FOR LAW FIRMS
You need three new clients. You have four weeks. Who do you contact?
You know your expertise. The question is which companies may need it — and why they would choose you.
What do Right to Win, ABM and Company Watch mean? Read the short explanations.AI finds the signals. Entriva finds the match.
Pilot clients: Rime Advokatfirma and Advokatfirmaet Økland.
Explore the customer stories →
MARKET SIGNAL→FIRM→PRACTICE→LAWYER
THE QUESTIONS THAT MATTER
Three questions every lawyer should be able to answer
How many of your potential clients know you exist?
Why should your next client choose you — and not a competitor?
Entriva helps you find the answers. And act on them.
Find the right clients. Win the right mandates. Grow the relationship.
For firm leaders and business development teams
See how the market perceives your firm, what you can win today and where focused improvements unlock new opportunities. Turn priorities into accountable action across teams.
Explore firm-wide development →For partners and practicing lawyers
Discover companies with emerging legal needs before a formal buying signal, why your expertise fits, and what to do next. Receive sourced briefs, an action plan and optional coaching.
Explore lawyer-level opportunities →02 / HOW Entriva WORKS
One system — from assessing your firm to growing client relationships.
We begin with what your firm can credibly win. Then we connect early market developments to the right lawyer and a practical follow-up process. Evidence, interpretation and decisions remain separate.
Assess
Score how your firm is perceived externally, then examine its strengths and ambitions internally.
Prioritize
Define your Right to Win now — and opportunities within reach after focused improvements.
Anticipate
Connect early company signals to legal-need hypotheses, with sources, identifiers and uncertainty recorded.
Activate
Match company and lawyer; prepare sourced briefs, account plans and marketing and sales actions.
Grow and learn
Lawyers lead client contact and mandates; Entriva can coach, track tasks and support further client development.
CLEAR RESPONSIBILITIES
Prepared by Entriva. Put to work by your firm.
Clear responsibilities from the first signal to the next conversation.
Entriva prepares
Entriva automates signal monitoring and filtering, develops hypotheses about possible legal needs, matches them to your expertise and prepares an account brief with an ABM plan.
Your firm receives
Company context, signals and sources, a possible legal need, the reason for the match and recommended next steps. The account brief explains the opportunity; the account-based marketing (ABM) plan proposes how to approach it.
Your firm decides and acts
Your team checks relevance and conflicts, chooses whom to contact and when, and carries out the follow-up. Your firm owns the relationship and legal advice. Feedback and outcomes help improve future prioritisation.
A match is a potential opportunity, not a confirmed instruction. Outreach or campaigns carried out by Entriva require a separately agreed scope and responsibilities. Delivery channels are confirmed at activation; coaching follows your chosen plan.
03 / YOUR ECOSYSTEM
Keep the systems that work.
Make them work better together.
Entriva does not replace people, relationships or existing systems. It connects them around the right commercial opportunity.
See what makes Entriva different→ Explore a partnership→Entrivasees + interprets
CRMaccounts + relationships
Microsoft 365collaboration + workflow
Legal techmatters + knowledge
Partners + teamsjudgement + action
04 / PRODUCT PROOF
You do not have to take our word for it.
Simulator scenarios and Live figures are illustrative demonstrations, not customer results. The separate customer stories describe real pilot work and attributed outcomes.
05 / Entriva LEGAL MARKET INTELLIGENCE
Intelligence for the business of law.
From activity to commercial conversion
Why visibility and relationships only create value when they become prioritised account action and learning.
Discuss this topic →What AI maturity should mean for law firms
Discuss this topic →The commercial maturity frontier
Discuss this topic →START WITH THE QUESTION